There are two reasons people intentionally do really horrible things: either they are sociopaths or they have been so badly shamed they have become stunted humans. For the former, shame will be ineffective because sociopaths are immune to social pressure. For the latter, the last thing they need is more shame. They may need incarceration to keep society safe from them, but they do not need to be made to feel like their stunted state is their fault.
Another way to put that answer is this - if we can eliminate shame from our repertoire of social pressure, we will minimize the number of people who do horrible things.
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